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Communication

Communication is vital to our existence. In fact, it has been estimated that over 75 percent of a person's day is spent engaged in some sort of communication. The main process of communication between humankind has long been oral communication, but that's not the only way in which we humans can be found communicating with one another. College students, for example, spend approximately 69 percent of their communication time listening and speaking. They spend another 17 percent of that time reading, and 14 percent of it on writing. It has been said that, "we listen a book a day, we speak a book a week, [we] read the equivalent of a book a month, and write the equivalent of a book a year".

The U.S. Department of labor, in a report focused on the fastest growing careers, states that the demand for persons skilled in the art of communication is expected to remain rampant across a wide variety of occupations all through this century and into the next. Results from a national survey, in which 1000 human resource managers took part, identified oral communications skills as being just as valuable in maintaining performance success on the job as in qualifying for and obtaining a job. And, studies conducted on high-wage companies have also shown skills in effective communication, group work, and problem solving to be extremely important. When questioned about desired college graduate proficiency and capability, an assorted group of faculty, from various fields of discipline, agreed that communication skills were most important. However, executive personnel involved with fortune 500 companies have suggested that college students are lacking in their communication skills as well as in their ability to work in team situations with people from differing backgrounds. As stated by an economics professor, ". . . we are living in a communications revolution . . . an age of increasing talk, [but] it's wiser talk [that] we need most. Communication studies might well be central to colleges and universities in the 21st century".

 


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